Web Copywriter, Digital Copywriter
SEO Copywriter, Web Copywriter, Digital Copywriter - What's the Difference? If you're currently looking for a UK copywriter, you may be slightly confused by the array of different types of writers out there. If you don't know your digital copywriters from your SEO writers, perhaps a little clarification and 'myth busting' may be in order... What is an SEO copywriter? SEO copywriters specialise in the 'optimisation' part, producing keyword-rich content that has the primary purpose of pushing your page up the Google rankings. They understand what the search engine 'bots are looking for, they know the latest search terms used by human visitors and they know exactly what terms to include in your content to make it work effectively. SEO content interests both the search engines and your all-important visitors (ie, customers). What is a web copywriter? A web copywriter structures your content and produces engaging, fresh and original copy that enc